Shopping is an activity in which a customer browses the available goods or services presented by one or more retailers with the potential intent to purchase a suitable selection of them. A typology of shopper types has been developed by scholars which identifies one group of shoppers as recreational shoppers, that is, those who enjoy shopping and view it as a leisure activity.

wedding is a ceremony where two people are united in marriage. Wedding traditions and customs vary greatly between cultures, ethnic groups, religions, countries, and social classes. Most wedding ceremonies involve an exchange of wedding vows by the couple, presentation of a gift (offering, ring(s), symbolic item, flowers, money), and a public proclamation of marriage by an authority figure. Special wedding garments are often worn, and the ceremony is sometimes followed by a wedding reception. Music, poetry, prayers or readings from religious texts or literature are also commonly incorporated into the ceremony.

A number of cultures have adopted the traditional Western custom of the white wedding, in which a bride wears a white wedding dress and veil. This tradition was popularized through the wedding of Queen Victoria. Some say Victoria’s choice of a white gown may have simply been a sign of extravagance, but may have also been influenced by the values she held which emphasized sexual purity. Within the modern ‘white wedding’ tradition, a white dress and veil are unusual choices for a woman’s second or subsequent wedding.

Online shopping has become a major disruptor in the retail industry. Consumers can now search for product information and place product orders across different regions while online retailers deliver their products directly to the consumers’ home, offices or wherever they want. The B2C (business to consumer) process has made it easy for consumers to select any product online from a retailer’s website and to have it delivered relatively quickly.

Using online shopping methods, consumers do not need to consume energy by physically visiting physical stores, but save time and the cost of travelling. A retailer or a shop is a business that presents a selection of goods and offers to trade or sell them to customers for money or other goods.

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